Day At The Track

Double finalist in Westpac business awards

01:22 PM 15 Aug 2016 NZST
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The Auckland Trotting Club has been named a double finalist in the Westpac Auckland Business Awards 2016 - Central. It is a finalist in both the ‘Excellence in Customer Service Delivery’ category and for ‘Excellence in Marketing’.

Alexandra Park chief executive Dominique Dowding says the fact that the harness racing club is a double finalist in this year’s Westpac business awards is a huge credit to the club’s board, management team, and staff.

“We’re rolling out a bold strategic business plan to build a stronger financial future for the club and Auckland harness racing. Both marketing and customer service are key to achieving that. Getting into the finals is a huge endorsement of the many steps we are now taking to deliver on our collective vision,” says Mrs Dowding.

Sales & Marketing manager Joel Reichardt says Alexandra Park is a multi-faceted business that’s marketing planning and activity and customer service drive is varied and complex – making the double finalist news even more satisfying.

“We don’t just have one business and one brand to promote. We’ve got to simultaneously market our harness racing activity, our significant conference and functions business, and more recently our high-end residential and retail urban village now under construction on Green Lane West. Our customer service also has to deliver across our very broad business and customer base,” says Mr Reichardt. 

Ms Dowding says for a membership-based sporting organisation to receive this business acknowledgement in a largely corporate arena shows just how comprehensively and successfully the club is commercially transforming.

“Given all the choices out there today when it comes to sport, entertainment, venues and residential living we need to keep highly competitive through exemplary marketing and first-class customer service. This latest nod reinforces we’re making some really solid gains that others are now formally recognising,” she says.

Alexandra Park congratulates all of the category finalists and looks forward to the gala dinner on 10 November for the Westpac Auckland Business Awards 2016 - Central.

For a full list of the Westpac Business Award finalists link here.

For further information contact Dominique Dowding: (021) 377-303 or (09) 630-9700

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