Day At The Track

APC, Inc. introduces new equine products

01:26 AM 13 Apr 2014 NZST
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ANKENY, IOWA –  APC, Inc. announces the introduction of two revolutionary equine performance products to its LIFELINE® brand of animal care solutions, Equine Elite™ and AgeWell™. Both products carry the National Animal Supplement Council (NASC) seal.

“Our LIFELINE family of products help animals thrive,” stated Jennifer Whetzel, Director of Marketing for APC, Inc. Consumer Products Division. “We see a perfect fit in the equine industry for our innovative technology.”  

LIFELINE Equine Elite and AgeWell performance horse products are different from typical vitamin, mineral and herbal supplements. The unique active ingredient is BioThrive™, a complex mixture of bioactive proteins. BioThrive™ acts multisystemically to support a healthy inflammatory response and to help address issues related to joint mobility, respiration, immunity, gut health and reproduction.

“Our technology and its beneficial effects have been documented in more than 300 published, peer-reviewed journal articles across multiple species, including horses,” explained Whetzel. “We are delighted that our trial users have seen wonderful results from our products.”

The products are now available for sale at Theisen’s (, Horse Health USA (, PBS Animal Health (, as well as select Theisen’s, Western Ranch Supply Co. and PBS Animal Health retail locations.

A current list of where to buy the products can be found through the
store locator on the LIFELINE website, Additional retail stores, veterinary clinics and websites will have the products available in the near future.

To learn more about APC, Inc.’s LIFELINE® brand of products, including a list of scientific studies and testimonials from current trial users, visit Connect with LIFELINE on Facebook ( and Twitter (@horselifeline. 

This is an advertorial for Horse Health USA

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