In support of Breast Cancer Awareness Month, Cannery Casino Resorts (CCR), which owns The Meadows Racetrack and Casino, is helping to raise awareness and funds with an initiative that will benefit The Breast Cancer Research Foundation (BCRF).
As part of the “Trinkets of Treasure” promotion, The Meadows is offering its players club members a free Breast Cancer Awareness pin that’s named “The Cure.” For every pin distributed on Saturday, Oct. 24, CCR will donate $5 to The Breast Cancer Research Foundation. To earn trinkets, guests must be a member of the Meadows Players Club and earn 500 points on that day.
“The ‘Trinkets of Treasure’ giveaway program is a perfect way for The Meadows to participate in Breast Cancer Awareness Month and a great opportunity for our company to provide funding for an important organization fighting breast cancer on the frontline,” said Meadows Vice President and General Manager Sean Sullivan.
“BCRF is dedicated to preventing breast cancer and finding a cure in our lifetime by funding clinical and translational research worldwide,” said Robbie Finke Franklin, director of marketing and corporate sponsorships of The Breast Cancer Research Foundation. “We are thrilled that CCR and The Meadows have named us the beneficiary of “The Cure” trinket fundraising promotion to help us in this endeavor.”
# # #
About Cannery Casino Resorts (CCR)
Owned by Millennium Gaming Inc. and Oaktree Capital Management, CCR conceived, built and operates three highly regarded resorts in Las Vegas: the Rampart Casino, the Cannery Casino & Hotel, and the Eastside Cannery.
The Breast Cancer Research Foundation® (BCRF)
BCRF was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit 501(c) (3) organization dedicated to funding innovative clinical and translational research. The foundation supports scientists at top universities and academic medical centers worldwide conducting the most advanced and promising breast cancer research that will lead to prevention and a cure in our lifetime.
A minimum of 85 cents of each dollar donated to the foundation goes directly to breast cancer research and awareness programs. In October 2008, $34.5 million was awarded to 166 scientists across the United States and in Australia, Canada, Latin America, the Middle East and throughout Europe.
And for the seventh consecutive year, BCRF received Charity Navigator’s highest rating – four stars – thus outperforming over 99 percent of the evaluated charities, while the American Institute of Philanthropy has awarded BCRF its highest possible rating of A+. BCRF is the only breast cancer organization in the United States to receive these accolades. For more information, visit www.bcrfcure.org or call 1.866.FIND.A.CURE.
David La TORRE