Day At The Track

Bank launches new ad with Blue Chip Farms

09:00 PM 08 May 2014 NZST
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Chase and Blue Chip Farms.jpg
Blue Chip Farms

Chase, one of the nation’s leading banks for small businesses, launched a new advertising campaign on Monday featuring three clients who use Chase Platinum Business and Chase Merchant Services to give them a competitive edge. One of the three businesses featured is one of harness racing's premier breeding facility, Blue Chip Farms.

The multi-media campaign includes print and radio advertising that will run in 10 markets across the United States, and a digital component with extended-length videos available nationwide.

The video is attached with this story.

Blue Chips Farms said that the video took three days to shoot at the farm. The radio commericals are already being heard around the country and everyone will soon see the newsprint ads and then television commericals. Blue Chip Farms has been a longtime client of Chase and the company felt they would be a perfect representative for the advertising campaign.

Tom Grossman was a "natural" on air, very smooth in his presentation and the entire three-day shoot was said to flow with ease. Even the horses cooperated for the filming.

by Steve Wolf, for




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