Harnesslink has learned that a memo from United States Trotting Association (USTA) Executive Director Mike Tanner, was sent out on July 8 to all USTA Directors informing them that Converseon has opted out of its contract with the USTA.
As per their agreement, Converseon had provided 60 days’ notice and will work with the USTA Marketing/Communications department through the transition period.
The USTA had been working with Converseon for the past three years.
Tanner said a strategy for 2017 would be developed in Columbus (OH) in preparation for a presentation to the USTA Executive Committee in November. Also that the Social Media Advisory Committee has been disbanded.
“We were already entering our last year with the USTA,” said Rob Key, CEO of Converseon. “I alerted the USTA late last week since now seems a good time to begin a transition.
“It is time for the sport to begin to take this over itself,” Key explained, “and more groups need to get involved. I’m very proud of what's been accomplished so far.
“We have a first rate digital platform, ambassador program and more.” Key said, “We have reached millions of potential new fans. We are now generating new owner leads. Everything is now in place to go to next level. So this is time for us to step aside so that it can go to next level.
“Two things are important moving forward,” Key added, “That this remains a first rate professional initiative platform and that more groups, including horseman groups, need to get involved too. Can't be all USTA only.”
By Steve Wolf, for Harnesslink