Day At The Track

Early markets a huge boost to carnival

09:19 PM 05 Dec 2014 NZDT
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A two-night harness racing spectacular
A two-night harness racing spectacular

Today’s TAB.com.au Summer of Glory launch at Zinc in Melbourne’s CBD will forever change the way Harness Racing Victoria approaches its summer jewels – the Victoria and Hunter Cups.

A two-night harness racing spectacular has been revealed, to be hosted at Tabcorp Park Melton on Saturday January 31 (TAB Victoria Cup night) and Saturday February 7 (Del-Re National Food Group Hunter Cup night), with over $1.4 million in stakemoney to be awarded over 20 races.

But just as important as the Summer of Glory carnival itself was the announcement of an early nominations cut-off date of December 19 for the Victorian and Hunter Cups, which allows HRV’s wagering partner, TAB.com.au, to run futures markets on the two cup races.

This opens up enormous promotional opportunities for the Summer of Glory carnival, with all races between December 19 and the Victoria and Hunter Cups potentially impacting long-term markets.

“This announcement allows the TAB to set fixed odds markets on the Victoria and Hunter Cup well ahead of time, generating discussion on social media and across traditional forms of media for weeks in the lead-up to the events,” HRV Marketing Manager Brett Boyd said.

“Every time a race is run from December 19 involving horses that are nominated for the Hunter Cup or the Victoria Cup, those two big races can be mentioned, because the results of all races can have an impact on the fixed odds markets.”

HRV Chief Operating Officer Brant Dunshea said adjusting the nomination dates was an important step in embracing the changing wagering landscape.

“The changes were made to facilitate wagering on early fixed odds markets,” Dunshea said.

“The growth of fixed odds is becoming more and more significant in the wagering landscape.

“These changes also allow for the opportunity to promote these races through the media as the markets adjust.”

HRV Communications and Media Manager Cody Winnell said fixed odds markets would secure harness racing more media exposure.

“This announcement will help generate conversation about harness racing and that can only benefit the industry,” he said.

“We need to have our product front and centre in what is a competitive sporting media landscape here in Victoria. The conversation that comes with fixed odds betting will help facilitate this.”

There is no fee for owners to nominate horses for the Victoria or Hunter Cup before December 19.

Further details to the conditions are available on Harness Racing Australia’s Industry News page.

Harness Racing Victoria

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