Columbus, OH-Hoof Beats magazine, the official publication of the U.S. Trotting Association (USTA) covering harness racing and the Standardbred horse, celebrated its 80th anniversary by launching a dynamic new version of its digital edition, Hoof Beats Direct.
Using technology built by Publishers Press, the new Hoof Beats Direct has several features that set it apart from both the print version of Hoof Beats, launched in 1933, and the original Hoof Beats Direct, launched in 2007 as a PDF product:
The magazine is browser-based, so readers will no longer have to download an entire PDF file.
It is compatible with both desktop computers and all major mobile platforms, meaning readers can access the magazine wherever they go.
It is available to read on the date that the magazine is mailed, reaching readers several days sooner than the print version.
Rich media features include links to extra content such as videos and photos.
Readers can share selected stories through Facebook, Twitter, and other social media sites.
Best of all, the magazine is accessible to ALL readers that order-or currently have-a Hoof Beats print subscription. Readers can access the magazine through USTA Online Services at myaccount.ustrotting.com. Those living outside the U.S. who wish to receive the digital version only will see reduced subscription rates. Now, Hoof Beats Direct only is $17.50 for USTA members and $35.00 for non-members.
"For years, Hoof Beats has been producing content in two different worlds: print and online," said Executive Editor T.J. Burkett. "Now we can combine both to bring our readers a magazine that is interactive, compelling, convenient and more timely."
In order to share the new Hoof Beats Direct with all fans of harness racing, the September issue of the magazine, including its award-winning Hambletonian coverage, is available for FREE to those who have an account through USTA Online Services. Visit myaccount.ustrotting.com to create an account or to log in.
by Ellen Harvey