The Swedish Trotting Association (STA) has enlisted Settlemoir to inspire its membership to follow the lead of the Meadowlands, which has successfully transformed into a first-class, modern racing facility in the face of unprecedented competition from both racetracks and other forms of gambling.
"The New Meadowlands is a model for the modern racetrack complete with top-notch customer service, advanced technology, and the premier brand of harness racing in the world. I am honored to be making this trip to share our success story and strengthening our relationship with members of the Swedish harness racing community," said Jason M. Settlemoir, CEO/GM of Meadowlands Racing & Entertainment.
Settlemoir's presentation will focus on the construction of the new grandstand, customer service, technology, integrity, social media, promotions, and event marketing.
by Rachel Ryan, for the Meadowlands