HRSA are very pleased to advise that, for the first time in five years, the final market share rate as at 30 June 2014 for harness racing in South Australia has increased.
The final rate is 12.57%, which is an increase of 0.55% on the previous year (12.02%). This reverses the general trend over many years where the harness racing market share had been in decline.
This is an excellent result and is due to a number of factors including the implementation of a number of wagering initiatives and a renewed commitment by the HRSA Board and Management to strategically grow wagering on our code including:
- Fixed odds wagering – this has been extremely popular since its introduction earlier this year, and now accounts for around 40% of total local harness turnover with the TAB. It should be noted that this initiative had been successfully negotiated by HRSA following extensive lobbying and a meeting with the CEO of Tattsbet;
- New wagering website (www.trotsguide.com.au) - this has also been very well received and includes speedmaps, race fields, Trotsguide TV, racing articles, and detailed form analysis for every horse in every harness race in SA. This website is now regarded as one of the most informative wagering websites in Australia; and
- New wagering booklet - which is being distributed to selected Pubtab outlets across Adelaide, and ultimately will be ‘rolled out’ to selected Pubtabs and TAB agencies in regional South Australia.
by Office of the Chief Executive Officer, John Lewis