New equine products create industry buzz

08:29 PM 29 Aug 2014 NZST
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New equine performance products introduced by APC, Inc. this year are quickly gaining relevance in the industry. LIFELINE® Equine Elite™ and LIFELINE AgeWell™ are creating a buzz for a few reasons: a unique active ingredient that no other equine product has; big names in the industry backing the brand’s credibility; and the fact that it actually works and works fast.

While “early adopters” and current users tout the benefits of using LIFELINE products, it leaves the rest of the industry wondering: What is LIFELINE and how does it work?

First, it helps to have a little background about the company.

ABOUT APC

APC, Inc. is a third-generation, family-owned company and a global leader in the fractionation of proteins. After more than 30 years of success in helping pigs, calves and other species thrive, APC decided they could provide similar benefits to the horse industry. 

In the company’s words, “We created the LIFELINE brand of equine products, LIFELINE Equine Elite and LIFEINE AgeWell, to help provide horses with optimal performance and health.”

APC, Inc. is a science-based company. They have conducted more than 300 studies in multiple species on the effects of their serum-based bioactive proteins—the active ingredient in LIFELINE products—and have consistently seen that they support normal immune function and an efficient inflammatory response, particularly in animals experiencing stress.

HOW LIFELINE WORKS

LIFELINE Equine Elite and LIFELINE AgeWell work because of BioThrive™ bioactive proteins. BioThrive™ is the trademarked name of LIFELINE’s unique blend of serum-based active ingredients made using a proprietary process. APC is the only company with the technology to bring this product to the market. BioThrive™ is truly different from any other product on the market – it’s not a vitamin, mineral or herbal supplement.

The unique bioactive ingredients in BioThrive™ offer a multisystemic approach to performance. As horses train and compete, exercise and travel-related stressors can cause their immune system to trigger a cascading inflammatory response. Serum-based BioThrive helps ease the effects of that stress so performance horses can move effortlessly, breathe easily, and keep a healthy gut.

CLINICALLY PROVEN TO BENEFIT JOINTS

Recently, APC released results of a research study conducted by Dr. Josie Coverdale, associate professor of equine science at Texas A&M University. The gait kinematics study found that both stride length and knee range of motion increased by easing occasional soreness from normal exercise.

Dr. Coverdale said, “This study suggests that bioactive proteins could play a major role in supporting joint health, which in turn supports joint comfort and mobility in performance horses of all ages and disciplines.”

You can read more about this study and other clinical research on the effects of bioactive proteins at www.watchthemthrive.com.

INDUSTRY LEADERS USING LIFELINE

Team LIFELINE members are top performers and earners in the equine industry who have experienced the results LIFELINE Equine performance products deliver and have chosen to be affiliated with the brand. They joined Team LIFELINE because they believe in the products, and use them on their own horses. 

Membership continues to grow and currently includes:

  • CHRIS COX: RFD-TV Personality, Three-Time Road to the Horse Champion
  • RON EMMONS: 2012 & 2013 World's Greatest Horseman Winner
  • RUSTY GREEN: Western Pleasure, Trail & Horsemanship Trainer
  • WALT ERWIN: 2008 Junior Cutting World Champion
  • LUKE JONES: 2013 World Champion Reining & Roping
  • JESS BERGANTZEL: Western Pleasure & Horsemanship Trainer
  • CODY HUBER: Rising Star of the Rodeo Circuit
  • KERRY WINTER: Western/English Pleasure & Horsemanship Trainer

To learn more about LIFELINE equine performance products, visit www.watchthemthrive.com.

From Lifeline Equine Products

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