The TAB has launched a new initiative - for the first time in New Zealand, racing fans are now able to watch their favourite racing content online.
TAB Watch&Bet Racing will feature all the high quality content that is offered on the Trackside TV channel, meaning New Zealand punters can keep up with all the action when there's no TV around.
New Zealand Racing Board CEO Chris Bayliss said, "This is an exciting milestone as we re-architect our IT systems and drive the digitalisation of our business to enhance customer experience.
"Customers have asked us for this, and we have delivered a high quality, easy to use product. And there's more to come too. The first piece of work is a foundation release, which we will build on for future enhancements. There are some fantastic possibilities for where we could take this - it's an ongoing project as we look to continually enhance our digital offering and delivery of high quality racing content."
Watch&Bet Racing enables anyone in New Zealand with a positive tab.co.nz account balance to watch crystal clear coverage of thoroughbred, harness and greyhound racing online using PCs, iPhones and iPads.
Mr Bayliss said there were a number of additional projects in the digital pipeline including a mobile APP.
"The launch of Watch&Bet Racing is the first of a number of exciting initiatives as we enhance our digital offering and ultimately work toward our vision of becoming the best entertainment business in New Zealand.
"We are constantly driven by our core purpose, which includes promoting and enhancing the racing industry, and generating long term profit for the racing industry. Our digital projects are all focussed on achieving that, while delivering enhanced customer experience, said Mr Bayliss.
TAB Watch&Bet Racing went live today and can be accessed by opening a free TAB account, for those who don't already have one go to www.tab.co.nz
New Zealand Racing Board