Once a year the V75 celebrates its anniversary with an elite race for the up and coming stars (4 and 5YOs), the V75 International worth €110,000 (and a leg of the UET Masters Series) and this year is even more special being the 20th anniversary of the game which is credited with changing the face of Swedish trotting.
Rarely has a bold marketing strategy reaped such rewards, and the Swedish trotting industry has benefitted enormously since it replaced the ailing predecessor the V65.
ATG’s main betting pool which had been the engine for the racing industry had been stagnant for seven years with annual turnover of around 1.5 billion SEK, and more disturbingly was in decline
The ATG Board of Directors made the bold move to launch V75, in a complete revamp
The V75 consisted of seven races instead of six, 50 cents in row price, three profit pools instead of two, and the introduction of the computer lucky dip called Harry Boy.
But the real marketing coup was the slick new TV show: Vinnare (Winner) which became a huge success.
The impact was immediate with turnover jumping from 25 million SEK to over 39 million SEK for the first week of the V75.
On track, more than 8,000 fans were at Jägersro to see Copiadwin the inaugural Gold Division race while more than 390 000 viewers tuned in on TV to watch Vinnare with Swedish comedian Lasse Brandeby as host.
Twenty years on and the V75 is still the driving force behind the Swedish trotting brand, which along with France, is the most successful in Europe –and the V75 is played all over the world.
This is where the best horses and drivers race for the highest prizemoney in Europe outside France, the so-called Premier League of trotting, and well-placed to play a leading role in the industry for another 20 years and more.
Saturday’s field is headed by Olympiatravet star Panne de Moteur, fresh from his clearing of a positive doping investigation arising from the Elitloppet.
The son of Credit Winner, who is trained by Stefan Hultman, tested positive after a Elitloppet swab on Solvalla on May 26, this year.
The sample analysis showed the presence of the antibacterial agent trimethoprim. The Swedish Authorities did not not allege that Stefan Hultman willfully or negligently caused the horse to receive the product off but he was as the horse trainer responsible for the incident.
But the investigation concluded that actual amount of trimethoprim (1 nanogram per ml of plasma) could not affect the performance or temperament, that the current reporting levels are very likely to change , which means that the measured result would not be classed as a positive doping test and the disciplinary board believed that it was unfair to impose a penalty.
Panne de Motteur, the winner of the Group I Jubileumspokalen and the Frances Bulwark, is the odds on favourite for the event, with the only other horse showing single figure ods being Stig Johansson’s five-year-old stallion Perfectly Enough, a winner of the 3YO Swedish Breeders Crown in 2011.
US stallions dominate the eight-horse field with four US-domiciled sires Credit Winner (2), Broadway Hall and Andover Hall represented as well as exported US sires Toss Out and Express It – both sons of Supergill, who was also exported. Interestingly Italy is the birthplace of the other two sires, Viking Kronos and Infinitif.
Jägersro 2013-10-26 Group II Int (UET Masters Series)
2140m 4&5YOs €110,000
1 Perfectly Enough (5h Express It - Just About Enough) Dr: Erik Adielsson Tr: Stig H Johansson
2 Mermaid Ås (5m Broadway Hall - Superlou Ås) Dr: Peter Untersteiner Tr: Peter Untersteiner
3 Quite a Fall (4h Infinitif - Victoria Falls) Dr: Ulf Ohlsson Tr: Catarina Lundström
4 Pershing Bi (4h Toss Out - Fidji Bi) Dr: Christoffer Eriksson Tr: Jerry Riordan
5 Panne de Moteur (5h Credit Winner – Jalopy) Dr: Örjan Kihlström Tr: Stefan Hultman
6 Rocky Winner (5h Credit Winner - Level Fortytwo) Dr: Peter Ingves Tr: Jörgen Westholm
7 Orione Spin (5g Viking Kronos - Karisma Zet) Dr: Lutfi Kolgjini Tr: Lutfi Kolgjini
8 Magic Tonight (4h Andover Hall - Miss Possessed) Dr: Johan Untersteiner Tr: Roger Walmann
by David Sanders for Harnesslink.com