Day At The Track

Alabar and Victoria announce digital partnership

05:11 AM 08 Sep 2017 NZST
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Alabar has joined the Trots Media team as a official digital content partner, Harness Racing
Alabar has joined the Trots Media team as a official digital content partner

Harness Racing Victoria (HRV) today announced an exciting partnership with Alabar Bloodstock, which has joined the Trots Media team as official digital content partner.

"We are stoked. Alabar has always had a strong understanding of the value associated with embracing quality digital and social media content, and it is great to have them on board as our Trots Media digital partner," HRV Media and Communications Manager Cody Winnell said.

"We are proud of the content our team produces across our digital and social media platforms and we have plans to really take it up another notch in the next 12 months. To have a passionate industry brand like Alabar powering Trots Media for that digital ride is fantastic."

Alabar General Manager Brett Coffey said the longstanding breeding industry leader was passionate about promoting the industry through modern media platforms.

"The importance of quality content to promote the industry to a wider audience cannot be understated," Mr Coffey said.

"Alabar Bloodstock is excited to be joining HRV's Trots Media team as digital partner as it is an area of promotion that this industry needs to continue to embrace in a huge way.

"We feel this industry has so many great stories to tell and it is integral we present them in a way that reaches as many new people as possible, while also engaging the current trots fans like never before."

Meanwhile, Trots Media today also revealed Larni Salathiel would host a new digital show focused on all aspects of ownership in the trots, OTM TV (Own the Moment TV).

"Standardbreds are just the most beautiful breed. I've been around them all my life and so I'm really excited to be promoting the Own the Moment message," Salathiel said.

OTM TV will air across Trots Media digital channels with episodes to be promoted monthly.

Read online here. 

Larni Salathiel OTM TV here

Cody Winnell

[Harness Racing Victoria]

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